Tiles by Carter of Poole
Carter & Co. began in 1873 when Jesse Carter bought a
bankrupt brick and tile company, later, presumably in the
early 1890s, a range of decorated wall tiles were added to
their products. Printed wall tiles from the late nineteenth
and early twentieth centuries are found on a variety of
biscuit from other manufacturers, several printed and
painted designs have been found in colour-printed versions
suggesting it is more likely that the whole wall tile
manufacture was subcontracted rather than Carter decorating
others' biscuit. Embossed tiles were made by Maw & Co.
and perhaps later by Marsden Tiles both of whom made tiles
for other well known names Maw including W. B. Simpson,
Doulton, and C. P. Sutcliffe (Broughton trade mark) and
Marsden Wedgwood, Doulton, and Wiltshaw & Robinson (of
Carltonware fame). It is likely that Carter, as these other
companies did, acted as agents for Maw and used their stock
tiles to support Carter's own patterns in installations.
Sometimes Maw's tiles get mistaken for Carter such as top
left illustration on page 86 in 20th Century Decorative
British Tiles. When the White Works was completed
(construction had started in 1905) pottery manufacture took
place in Poole and apparently a few years later pottery wall
tiles. Relatively soon afterwards embossed tiles by Carter
appear to cease whilst other manufacturers, notably Maw and
Richards, continued making embossed tiles as their main
decorative products at least in to the 1930s. It is not
known to what extent tubeline tiles were made by Carter or
by subcontractors, whilst certainly some are found on
Carter's own handmade blanks most are on machine made blanks
and it again seems likely that the whole manufacture of such
tiles was subcontracted.
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